If you’re passionate about private tuition, have a team of tutors, and plan to grow a business out of it, you’re probably considering many strategies.
But this sector is so sought-after in the business market that the competition is pretty high. The global tutoring market size was 146.1 billion USD in 2022. So, you need to employ strategies to make your brand stand out.
However, if you are ready to take this challenge and grow your business, let’s start reading!
1. Assess your qualifications
The first thing that you need to do before growing your business is to see how it’s running in the first place. Check if you can handle the current business scenario and if not, find out why.
Your qualifications should speak for themselves when you try to expand your business. Think of what services or products you can give interested students or their parents in your new venture.
If you want to grow your business, you must check your company’s current qualifications.
2. Create a website
In today’s world, customers prefer to visit a company’s website to learn more about a business. If you don’t have a website, then you must make a professional one as soon as possible. Make sure that the website is easy to read, colorful, interactive, and has relevant pictures.
Besides a website, it also helps create a separate logo for your company that you can copyright.
Get in touch with a professional who can create a logo for you or create a personalized one with the help of an educational logo maker.
3. Expand your niche
One great way to expand your business is by expanding your niche.
For example, if your tutoring services were only limited to a physical coaching center in the city, you can rent a few more centers and make more tutoring offices. Or you can even provide online one-to-one tutoring services for kids.
No matter how well your business is going now, there are always hidden chances to expand and explore more areas. Find out what your students prefer and try it out.
4. Be active on social media
Since your primary target will be kids, it is no surprise that social media must be a big part of your tutoring business.
Almost every student today has one or more accounts on platforms like Facebook, Instagram, and Twitter. So if you wish to connect with them, stay active on social media.
Hire a social media marketing team to understand your marketing strategies better. Or you can host live question-answer sessions and conduct online quizzes.
5. Keep your curriculum updated
You might have hired a team of experienced teachers to guide your students. But your business will slow down if they keep teaching the same curriculum year and year.
Education is one sector where the areas need to be constantly updated, irrespective of the subject.
As a business owner, you must ensure that the latest syllabus is taught to kids. You can also break one topic into small sections or experiment with different topics and see your students’ progress.
6. Use digital methods
Every industry is switching over to digital platforms, and the education industry is no different. In fact, education has a wide scope of integrating human and digital resources into one useful sector.
For example, you can ask your team of teachers to teach using videos or 3D pictures.
Or perhaps, they can conduct an online session on doubt-solving to ensure that every child can grasp the previous class’ concepts. With technical solutions, your business can do wonders.
7. Prioritize the children
Remember, even though you own a business, it thrives only because you have children (or their parents) that are willing to enroll (their kids) in your institution and learn from you.
Therefore, treat the business not as a way to get more clients and make money but as a platform that guarantees holistic education to every child.
Train your staff so children can be comfortable with the topics and how they’re taught. The moment you prioritize education, you will see a huge boom.
8. Set up your office space
Creating your very own office space is also a good way to show your clients that you’re a true professional.
Clear out a room where you can put a desk, chair, and perhaps a shelf or two. Make sure the office has adequate lighting and air.
Work from that office itself and schedule meetings with clients there, if possible. If they see that the business owner has a well-functioning office, it will automatically create a good impression and bring in more customers.
9. Get a mentor
A mentor is someone who will show you how to grow your business and keep it standing. It might be someone from the tutoring business or an outsider.
This person will be your guide and best friend in the business world. However, finding a good mentor is tricky, especially if you’ve just started your business.
Even then, you can talk to someone who has gained some experience in this field and form a strong connection with them. With time, they might just be a perfect mentor.
10. Attend educational events
Even though you might not be directly associated with tutoring or education, attending these events is important.
Not only are they great for networking and partnering, but you also get to learn a lot about the current situation of the tutoring business.
Moreover, experts from this field will give you tips on expanding your business using the right strategies. Keep a stack of business cards whenever you go to these places so that you can hand them out later to interested people.
Over to you…
After researching your target audience and starting a business, the next logical step is to see it grow.
If you create a good plan for expanding the business and ensure that your employees follow the same, your brand can be much different from others. And within just a few weeks or months, your business will make a name for itself!
